How Data Protection Can Be Key to Innovating Without Compromise 

How Data Protection Can Be Key to Innovating Without Compromise 

Data protection is essential for maintaining the trust and confidence of customers, partners, and stakeholders.

Innovation Insights
 Min read
June 6, 2023

In today’s technology-driven world, companies constantly seek ways to stay ahead of the competition and create new, innovative products and services. This often involves using large amounts of internal and external data from various sources. Although data is a critical component of innovation, it can also be a liability if not adequately managed and protected. We've teamed up with Vaultree to break down data encryption and the trends you should know about. When it comes to innovation, Vaultree’s solutions play a key role in data protection, an essential piece to any successful digital transformation. 

Data protection is essential for maintaining the trust and confidence of customers, partners, and stakeholders. When sensitive data is mishandled or stolen, it can have severe consequences, including financial loss, reputational damage, and regulatory penalties. For innovation efforts to succeed, organizations must ensure that they are implementing robust data protection measures that safeguard sensitive information from unauthorized access, disclosure, and misuse. 

 Moreover, the increasing prevalence of sophisticated cyberattacks and data breaches highlights the need for organizations to prioritize data protection. Cybercriminals are constantly developing new techniques to exploit vulnerabilities in systems and networks, making it crucial for organizations to stay one step ahead by investing in advanced security measures. By making data protection a core component of their innovation efforts, organizations can strengthen their competitive market positioning and reduce the risk of experiencing a costly and damaging breach. 

Data Encryption Overview 

Data encryption is vital in protecting data and securing sensitive information, ensuring data privacy, and safeguarding data from unauthorized access. This process involves converting plain-text data into ciphertext, which can only be deciphered with the correct decryption key. There are two primary types of encryption: symmetric and asymmetric. Symmetric encryption uses a single key to both encrypt and decrypt data, while asymmetric encryption employs two different keys, one for encryption and another for decryption. 

image of a hard drive with data protection to protect data and data management for online and offline storage

As companies increasingly rely on digital data storage and communication, encryption has become indispensable to data protection. Two important forms of encryption are data-in-use encryption and data-at-rest, which work together to provide comprehensive data protection and security for businesses and individuals.  

What is Data-at-Rest Encryption? 

Data-at-rest encryption protects data stored on physical or virtual devices, such as hard drives, servers, or cloud storage systems. By encrypting stored data, organizations can prevent unauthorized access to sensitive information and mitigate the risk of data breaches, theft, or loss.  

This form of encryption is particularly important in industries that handle large volumes of confidential or personal data, such as finance, healthcare, and e-commerce. Data-at-rest encryption is also key to compliance with various data protection regulations, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). As organizations continue to adopt digital storage solutions and move their data to the cloud, the importance of data-at-rest encryption for securing sensitive information will continue to rise in prominence and importance.   

What is Data-in-Use Encryption? 

Data-in-use encryption protects data while actively utilized within applications, databases, or memory. The encryption of data that is being accessed or utilized can enable businesses to further strengthen their data security posture and further mitigate their data vulnerability risks. Data-in-use encryption provides an additional layer of security, ensuring that sensitive information remains protected even when accessed or manipulated. This is particularly important in multi-tenant environments, where multiple users or applications have access to the same resources, and in instances where data is processed in untrusted environments, such as public clouds.  

Importance of Data-in-Use Encryption to Protect Data 

Data-in-use encryption is vital for several reasons: 

Compliance with regulations:

Governments and industry standards, such as GDPR and HIPAA, mandate the protection of sensitive data. Data-in-use encryption helps organizations meet these requirements and avoid penalties. 

Mitigating insider threats:

Encrypting data-in-use protects sensitive information from unauthorized access, even from those with legitimate access to a system or network. This reduces the risk of data breaches or leaks due to malicious or accidental actions by insiders. 

Safeguarding intellectual property with data security:

Data-in-use encryption ensures that valuable business information, such as trade secrets, proprietary algorithms, and product designs, remains secure and confidential during processing. 

Examples of How Enterprises are Using Data-in-Use Encryption 

Data-in-Use Encryption for Financial Institutions:

Banks and other financial institutions handle vast amounts of sensitive data, such as account numbers and transaction details. Data-in-use encryption enables them to securely process this information while minimizing the risk of breaches or unauthorized access. 

Data-in-Use Encryption for Healthcare Organizations:

Hospitals and medical facilities store and process highly sensitive patient data, including medical records and personally identifiable information. Data-in-use encryption is essential in maintaining patient privacy and complying with regulations like HIPAA. 

Data-in-Use Encryption for E-commerce Platforms:

Online retailers process millions of daily transactions, handling customer data such as credit card numbers and shipping addresses. Data-in-use encryption helps protect this sensitive information while it is being processed, ensuring secure and seamless customer transactions. 

Data-in-Use Encryption for Cloud service providers:

As more businesses adopt cloud-based services, the need for secure data processing becomes critical. Cloud service providers increasingly offer data-in-use encryption as part of their security offerings, ensuring that customers’ data remains protected even when processed in shared environments. 

How Data Protection Can Drive Innovation within Your Organization 

Data protection is not just about securing sensitive information; it can also be crucial in driving innovation within an organization. By implementing robust data protection measures, companies can create a secure environment that fosters creativity, collaboration, and experimentation. 

Firstly, strong data protection measures can help organizations attract and retain top talent. Skilled professionals are likelier to join and stay with a company that takes data security seriously, as it demonstrates a commitment to protecting their personal information and intellectual property. This can lead to the development of innovative solutions and products, giving the company a competitive edge in the market. 

Secondly, data protection can facilitate better collaboration and information sharing within the organization. By ensuring that sensitive data remains secure, employees can confidently share their ideas, insights, and findings with colleagues across departments and locations. This cross-functional collaboration can lead to the development of new ideas and solutions that drive innovation. 

 Finally, a robust data protection strategy can help organizations maintain trust with their customers and partners. A demonstrated commitment to securely safeguarding sensitive information can foster stronger business and stakeholder relationships, as well as facilitate a trusted environment encouraging improved ideation and collaboration on new, innovative projects.  

Positioning Data Protection as a Key Player in Your Digital Transformation Strategy 

Digital transformation is becoming increasingly important for organizations across industries as companies look to adopt new technologies and processes to improve efficiency, effectiveness, and customer experience. Data protection should be positioned as a key component within an organization’s digital transformation strategy, ensuring that the adoption of new technologies and innovations do not come at the expense of data security. 

To successfully integrate data protection into a digital transformation strategy, organizations should conduct a comprehensive risk assessment to identify potential vulnerabilities and threats. This assessment should include an evaluation of the organization’s current data protection measures and an analysis of the potential risks associated with adopting new technologies and processes. 

user looking up data protection technologies and data protection trends to build data protection strategies and data protection principles

Next, organizations should develop a clear data protection roadmap that outlines the steps required to address identified risks and implement necessary security measures. This roadmap should be aligned with the broader digital transformation strategy, ensuring that data protection measures are integrated into the planning and execution of new projects and initiatives. 

Organizations should regularly review and update their data protection strategy to ensure it remains effective and aligned despite evolving threats and technologies. By positioning data protection as a key piece in a digital transformation strategy, organizations can ensure that security risks do not compromise innovation efforts. 

Gaining Support from the C-suite for Data Protection Initiatives 

For data protection initiatives to be successful, it is essential to gain support from the C-suite. Executives play a critical role in driving the adoption of data protection measures throughout the organization and in ensuring they are prioritized in strategic planning and decision-making processes. 

One way to gain C-suite support for data protection initiatives is to clearly articulate the business benefits of investing in data security. This can include demonstrating how strong data protection measures can help the organization avoid costly data breaches, maintain trust with customers and partners, and drive innovation by fostering a secure environment for collaboration and experimentation. 

Alternatively, a focus on highlighting and explaining the potential risks and consequences of not investing in data protection can also garner C-suite data protection support. Executives may be more likely to prioritize data security initiatives when they understand the potential financial, reputational, and regulatory repercussions associated with a data breach or cyberattack. 

Also, it can be helpful to provide regular updates on the progress and impact of data protection initiatives and any new threats or vulnerabilities that may have been identified. By keeping the C-suite informed and engaged on the status of data initiatives aimed at protection and security, executives are more likely to ensure that data protection remains a top priority for the organization. 


The Threat of Leaving Data Protection Strategies Out 

Failure to prioritize data protection in an organization’s innovation efforts can result in significant risks and consequences. These can include: 

  • Data breaches and cyberattacks: Without robust data protection measures, your organization may be more vulnerable to cyberattacks and data breaches. These incidents can lead to financial loss, reputational damage, and potential regulatory penalties. 
  • Loss of trust: If customers, partners, or stakeholders do not believe that an organization takes data protection seriously, they may be less likely to engage with that business or share their sensitive information. This can hinder innovation efforts and limit the organization’s ability to develop new, market-leading products and services. 
  • Legal and regulatory consequences: Organizations that fail to protect sensitive data adequately may face legal and regulatory consequences, including fines, penalties, and other sanctions. These consequences can be costly and damage the organization’s reputation, making it more challenging to attract and retain customers and partners. 
  • Stifled innovation: When data protection is not prioritized, employees may hesitate to share their ideas and collaborate on new projects, fearing that their sensitive information may be compromised. This can result in a stifling of creativity and innovation within the organization. 


Innovation is essential for businesses looking to stay ahead in today’s competitive landscape. However, innovation cannot come at the expense of data protection. Through the prioritization of data protection, organizations can create a secure environment that fosters creativity, collaboration, and experimentation. 

By positioning data protection as a key focus in a digital transformation strategy and by gaining support from the C-suite, organizations can ensure that data protection remains a top business priority. Failure to prioritize data protection can result in significant risks and consequences, including data breaches, loss of trust, legal and regulatory consequences, and stifled innovation.  

The field of data encryption is undergoing significant transformations, with novel technologies and techniques being developed to address an evolving landscape of threats and vulnerabilities. Technologies like Vautree, a Fully Functional Data-In-Use Encryption, are transforming the landscape of data encryption, promising greater levels of security for sensitive information by taking a unique approach with its validated enterprise-level solution delivering robust encryption, unparalleled performance, and speed. A Fully Functional Data-In-Use Encryption also creates value through structured and unstructured data, full search and computations on encrypted data, and AI and ML capabilities.  

Data encryption is a critical and foundational component of any effective data protection strategy, but more is needed. Organizations must also adopt other security measures, such as strong authentication and access controls, regular security audits, and employee training programs, to create a comprehensive data protection strategy. To learn more about how data protection can drive innovation within your organization and how you can ensure that your data protection strategy remains effective in the face of emerging threats and vulnerabilities, you can explore our Platform or see how Research as a Service could help your organization today.

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