The Channels as a Service Program

At Vation Ventures, we developed the Channels as a Service (CHaas) Program to help early-stage emerging technology companies to develop effective channel programs.

We focus on sales enablement, efficient and effective structures, and the necessary education to ensure that your team can make full use of your channel program.


What is the Channels as a Service Program?

A Bespoke Program for Growing Startups

Our program focuses on a small cohort of companies throughout the year. The small size of these cohorts enhances the value of our services, as it allows us to provide each company with individualized attention that’s tailored specifically to their needs.

Expert Guidance

When you're accepted into the Channels as a Service program, you'll be guided by a team of experts with years of experience in building successful channel partner programs throughout the industry. We'll work closely with you, providing specialized go-to-market support, using our global network of partners to develop your sales ecosystem while educating the best practices of the channel partner relationship.

We're Invested in You

The Channels as a Service Program extends over 36 months offering executives and entrepreneurs the prospect of increasing sales across all aspects of their businesses. During the first 12 months, you'll take part in our group office hours twice every month, as well as open office hours with our team any time you'd like.

A Community of Peers

Working side by side with other companies throughout the program, you'll learn more about your peers and similar challenges and wins, creating a sense of community within the cohorts. With new companies being added every quarter, there will always be new peers entering this expanding circle of relationships throughout your time in the program.

Focused on You & Your Business

We make sure there are no direct competitors in the program at the same time, so you can focus on building your channel ecosystem without the impediment of vying for the same partners. Instead, the focus remains on your business, which means that you'll receive the dedicated attention you need to create an effective channel program.

Why would I join the Channels as a Service Program?

If you've spent any time developing a channel program for your business, you know how difficult it can be. The Channel is built on relationships and experience, and for many early-stage companies, the process can be overwhelming.

We know how tough it can be without the help from professionals who have years of experience building channels for emerging technology companies and know how to adapt to the challenges and shifts that affect the industry.

We know distribution, and for newer companies, there are many advantages to leveraging our experience that can help implement your channel programs and let your business grow.

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The Program Benefits

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Our Immense Network

Developing relationships is a time-intensive practice, often involving networking, cold-calling, and other laborious steps. Skip that. We've built a network of thousands of executives all across the globe.

When we set up a meeting, we'll make sure you're prepared for it and that you're comfortable with the material and your desired outcome. Our goal is to help each company in our cohort to build networks that will last long beyond their time in the program.
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Our Experience

We have years of experience on both the vendor and the distributor side of our business. We want to help you leverage that experience to avoid the mistakes other companies have made for years when setting up their channel programs.

We'll help you develop policies, hire the right people for the right positions, reduce any inefficiencies, and set you up for success over the long haul.
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Our Team of Experts

Each member of our team is an expert in the best practices of developing channel programs for emerging technology companies. You can rely on our specialists to supplement staff, allowing you to focus your attention and energy on the tasks of building your business and your products.

When it comes time to scale up, we'll make sure that you have the infrastructure built to make the process seamless and efficient.
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Our Unique Program

The cohort system is a unique approach to building your channel programs, giving you the opportunity to not only learn from our experts but also to work with those who are facing the same challenges as they look to scale up their businesses.

We choose  companies that fit our criteria for growth, scale, and market fit to ensure that we can provide the value you deserve.

Channels as a Service Program Timeline


The first step in the Channels as a Service Program is our APEX workshop, where we work with you to develop a clearer picture of what your current channel program looks like, along with what you envision for the future of your business. If you don't currently have a channel program built or are in the early stages, that's fine too.

This process allows us to start on an even footing with our participants and help guide goal-setting and future steps. We then assess your current channel program as part of our channel certification process.

We look at over 100 data points to identify—and remedy—any gaps or shortcomings in your channel program.  Once this is done, we'll help you develop your messaging program for partners, including any marketing materials. We'll work with you to create the documentation you need to sell your product, including print, video, and interactive materials.


The launch portion of the program leads off with your first partner meetings, where we identify ideal candidates for your business, set up meetings, and evaluate the outcomes of those meetings.

We'll do everything in our power to set you up for success, and we'll leverage our extensive relationships partners and our networks to book customer meetings.

As we develop your channel program we'll work with you to identify PRM solutions and strategies for your business including online catalogs, sales enablement, deal registration, bundles & packages solutions, sales promotion techniques, and so much more. We have relationships with industry-leading PRM software companies to save you deployment time and cut down your costs.


As we reach the program's growth stage, we'll focus on continuing to accelerate and hone your business strategy with channel partners. We'll help you to nurture and grow existing signed partner relationships focused on pushing sales and increasing wins.

As you start to develop your internal teams further to support partners, we're there every step of the way with you sharing industry-leading practices to set your business up for long-term success in the channel.

While nurturing existing partners, we'll continue to work with your team on broadening your approach with new global partners as we help you break down geographic boundaries with our global network of international partner relationships.

Ready to scale your company?

When you're ready to help your business experience the growth you know you're capable of, it's time to connect with our team. We'll work with you to accelerate your company's sales, while developing a robust channel program that's responsive to shifts in the marketplace.

Get in touch with our team to see if you're a good fit for our Channels as a Service Program today.

Take the leap.

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