The first step in the Channels as a Service Program is our APEX workshop, where we work with you to develop a clearer picture of what your current channel program looks like, along with what you envision for the future of your business. If you don't currently have a channel program built or are in the early stages, that's fine too.
This process allows us to start on an even footing with our participants and help guide goal-setting and future steps. We then assess your current channel program as part of our channel certification process.
We look at over 100 data points to identify—and remedy—any gaps or shortcomings in your channel program. Once this is done, we'll help you develop your messaging program for partners, including any marketing materials. We'll work with you to create the documentation you need to sell your product, including print, video, and interactive materials.
The launch portion of the program leads off with your first partner meetings, where we identify ideal candidates for your business, set up meetings, and evaluate the outcomes of those meetings.
We'll do everything in our power to set you up for success, and we'll leverage our extensive relationships partners and our networks to book customer meetings.
As we develop your channel program we'll work with you to identify PRM solutions and strategies for your business including online catalogs, sales enablement, deal registration, bundles & packages solutions, sales promotion techniques, and so much more. We have relationships with industry-leading PRM software companies to save you deployment time and cut down your costs.
As we reach the program's growth stage, we'll focus on continuing to accelerate and hone your business strategy with channel partners. We'll help you to nurture and grow existing signed partner relationships focused on pushing sales and increasing wins.
As you start to develop your internal teams further to support partners, we're there every step of the way with you sharing industry-leading practices to set your business up for long-term success in the channel.
While nurturing existing partners, we'll continue to work with your team on broadening your approach with new global partners as we help you break down geographic boundaries with our global network of international partner relationships.