Picking the right GTM strategy is complex.

Our financial model is easy.

We've packed decades of go-to-market experience into one calculator to enable you with the ability to qualify all the different GTM variables backed by your data, not some template.

graph of revenue increase over time

Everything you need to validate your go-to-market strategy.

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Industry Tested & Backed By Data

Our financial model enables any company to put in their own data and come up with a go-to-market answer.

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Demystify The Channel

Our model takes the mystery out of the channel. Reverse the channel tax perception and turn it into an annuity.

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Qualify Go-To-Market Variables

See head-to-head comparisons for direct to consumer, single-tier indirect, and the two-tier distribution-focused partner-led indirect model.


Analyze your EBITDA, COGS, and SG&A across three GTM models.

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1 tier distribution donut chart
2 tier distribution donut chart
full time employee productivity chart


Drill down internal full-time employee productivity over time.


Detailed breakdown of income statements leveraging current and projected growth rate.

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A $1 billion-plus hardware maker showed a 64% increase in EBITDA to 46% in a two-tier distribution model compared with 28% in a direct model and 39% in a single-tier direct to VAR model.


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A hybrid technology company taking advantage of a two-tier distribution showed a 50% increase in EBITDA to 33% compared with 22% for a direct route-to-market and 27% for a single-tier model.


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An emerging technology software company, showed a 13% increase in EBITDA with a two-tier distribution model to 79% compared with 70% for a direct model and 73% for a single-tier model.

Ready to see what go-to-market strategy fits your company best?

Get access to our free Go-To-Market financial model to run simulations with your own data today.

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